AGGELOS MOUZAKITIS

Recognized as a Top Performer within the first year, nominated for Top Performer of the Year for spearheading critical monetization and adoption initiatives.

Orchestrated a hybrid growth strategy, integrating sales-led and Product-Led Growth (PLG) motions to significantly enhance funnel efficiency, adoption rates, and self-serve conversion.

Redesigned the trial flow, implementing sandbox-first and qualification gating to filter low-quality signups and boost activation rates.

Developed and deployed a Product Qualified Lead (PQL) framework, accelerating sales response to high-intent product signals and optimizing conversion.

Led comprehensive pricing clarity initiatives, including user-facing walkthroughs and competitor benchmarking, to accelerate deal closure and market expansion.

Directed hands-on Go-to-Market (GTM) and monetization strategies for a diverse portfolio of B2B SaaS clients, resolving critical product-revenue issues across activation, retention, and pricing.

Guided early-stage B2B SaaS clients through PLG transitions and Product-Market-Fit (PMF) optimization, driving measurable business outcomes.

Collaborated directly with client teams to diagnose growth impediments, design practical experimentation frameworks, and implement data-driven solutions.

Developed and executed a comprehensive Product-Led Go-to-Market (GTM) strategy for an all-in-one fitness software, significantly boosting member retention and driving substantial revenue growth.

Designed and launched a successful freemium offering, attracting new customers and increasing user engagement.

Strategically organized and executed integrated marketing and sales strategies, ensuring full alignment with overarching company objectives and maximizing market penetration.

Facilitated close collaboration with cross-functional teams to successfully deliver a hybrid Product-Led Growth (PLG) strategy.

Spearheaded a critical product and growth turnaround, preventing insolvency and strategically positioning the company for successful acquisition.

Re-architected the Go-to-Market (GTM) strategy based on deep Product-Market Fit (PMF) insights, significantly boosting product adoption and market traction.

Conceived and executed a strategic product pivot, successfully repositioning the company in the market and achieving key business objectives.

Orchestrated and executed the company's largest customer research project, generating valuable growth insights that directly informed multi-million dollar strategic decisions across the sales funnel.

Leveraged Whereby's video conferencing platform, integrating features like screen sharing, recording, and third-party tools (Google Drive, Trello, Miro, YouTube) to enhance research capabilities and stakeholder presentations.

Managed and customized meeting rooms to effectively host up to 50 participants for research sessions.

Played a pivotal role in the successful launch of Octopus Cash, an innovative investment solution that attracted UK investors.

Applied expertise in prototyping and testing, collaborating with diverse teams to ensure seamless integration and robust functionality of new product offerings.

Fostered cross-functional collaboration to drive innovation and successfully secure exceptional funding options for new ventures within the innovation division.

Directed the strategic planning and execution of global marketing initiatives for Startupbootcamp, a leading network of industry-focused startup accelerators.

Elevated Startupbootcamp's global recognition, positioning it as a top-ranked accelerator worldwide based on its significant impact and influence.

Successfully established Startupbootcamp as a leading global brand, celebrated for empowering startups and driving their success on an international scale.

Directed the development and management of Discovergreece.com, a pivotal interactive platform integral to Marketing Greece's overall strategy.

Managed the presentation of a comprehensive Greek Tourism Product portfolio, integrating booking engines to significantly enhance the platform's sales capabilities.

Successfully positioned Discovergreece.com as a premier travel destination, significantly elevating its reputation within the global tourism industry.

Designed and implemented growth strategies for two early-stage Edtech startups, driving initial market penetration and user base expansion.

Developed and executed unique acquisition and retention strategies, specifically tailored to local market dynamics, to maximize user growth.

Constructed and maintained robust ETL pipelines, dashboards, and QlikView reports, enabling data-driven decision-making across the organization.

Managed the design of data schemas and the overall reporting infrastructure to ensure data integrity and accessibility.

Provided critical customer insights and marketing strategy validation to commercial teams, optimizing campaign effectiveness.